The hotel management system Elektraweb, used by Turkey’s leading hotels and more than 5,000 reference institutions including public organizations, and a market leader, continuously improves in line with technological advances. Nilüfer Durukal, Managing Partner of Talya Bilişim, the producer of the Elektraweb brand, stated that the rapid technological developments are affecting hotel software and that Elektraweb constantly offers innovations to its users. Highlighting that artificial intelligence has started to be actively used globally in the tourism and hospitality sector, Nilüfer Durukal said, “As Elektraweb, we have started to integrate AI applications into many of our processes. We already use it in price management processes, allowing the system to suggest optimal prices based on occupancy and competitor price data. With the newly launched SmartRes – AI Supported Reservation System, hotels can also benefit from AI in marketing and reservation processes. Thanks to chatbots, assisting guests digitally, answering questions, collecting reservation information, and sending prices has become much easier.”
According to Nilüfer Durukal, artificial intelligence also brings the concept of “personalized service” to a whole new level. In the coming period, AI applications will become indispensable in offering personalized products/services, customer relations and services, demand forecasting, analyzing customer data, developing suggestions suited to customer preferences, and understanding and interpreting consumer behavior. Talya Bilişim has already begun taking the first steps in this area with its CRM applications.
THE RISE OF DATA ENGINEERING
Durukal emphasized that under AI leadership, personalized guest satisfaction and creating experiences targeting different age and demographic groups will be key, making the concept of “data engineering” increasingly important. She stated, “Elektraweb Hotel Management System is software that can manage a hotel with all its departments. While most market software packages offer a product, for example, front desk plus channel management or at best a package including POS and SPA management, Elektraweb provides modular software to manage every department of the hotel. Hotels not using Elektraweb often have to buy different software from various companies for channel management, accounting, and restaurant management. In fact, they would need to buy about 15 different programs to do what Elektra does. This fragmented approach creates problems for integrated operation. Elektraweb’s biggest difference is that it has all the modules integrated to enable end-to-end management of a hotel.”
THE MOST COMPREHENSIVE HOTEL SOFTWARE IN THE WORLD
Durukal highlighted that Elektraweb is Turkey’s first web-based hotel software and the most comprehensive hotel software globally. “This gives us several advantages. First, we free hotels from hardware investments. Businesses use hardware like touch screens, handheld terminals, etc. at certain service points. These devices become outdated over time, have higher failure risks, or simply technology changes. Elektraweb enables a tourism facility to be managed end-to-end digitally. We are present in 25 countries across 4 continents. Digital marketing is so powerful now that it takes us beyond being just a Turkish company and makes us visible worldwide.”
Durukal added that Talya Bilişim, the producer of Elektraweb, is a technology company with over 28 years of experience in software development, having offices in Antalya, Ankara, and Istanbul, providing solutions to Turkey’s largest public institutions, tourism, and health firms, and exporting its software internationally.
