Talya Bilişim is a software company operating for 29 years. With a team of 180 people in their offices in Antalya, Ankara, and Istanbul, they provide solutions to Turkey’s largest public institutions, tourism, and healthcare companies. In addition to special solutions for the tourism and healthcare sectors, they also offer software services in corporate resource planning, human resources, mobile sales and field solutions, online sales, and automatic entry systems. Their primary goal in their solutions is to enable their users to track their financial, operational, and administrative processes in detail electronically, allow management to make fast decisions with accurate analyses, and provide full control opportunities. Accordingly, with the brands Elektraweb Hotel Program, Medisoft Hospital Program, Elektraweb POS Restaurant Management Program, Kimlikokur identity and passport reading system, and iSafe Internet Security and Logging System, they reach a wide range of sectors, especially tourism and healthcare, with their solutions. Elektraweb, Talya Bilişim’s brand, is a web-based hotel automation program that includes an integrated online reservation system and channel management. It covers all units needed by tourism enterprises such as real-time identity notification, fast POS, preliminary accounting, and guest relations. Since there is no initial investment cost, it frees hotels and restaurants from costs like servers, server licenses, antivirus programs, and backups that need to be renewed every few years. To use it, a good internet connection and a smart phone/tablet or computer are sufficient. Free online support is provided worldwide 24/7, and affordable on-site support and training are available in many countries. There is no other example in the world made in this scope, both in cloud system and web-based. It was first launched in the field in 2019, and with “Contactless Guest Applications” minimizing contact during the pandemic, it provided a solution for the pandemic and opened new revenue channels for hotels. Online check-in, online reservation, keyless opening of room doors, and online purchases within the hotel could be done through this application, as well as transmitting maintenance and issue requests, filling out surveys, and many other functions could be offered to guests via this application. In short, ElektraWeb enables end-to-end digitalization of a hotel. This system allows hotels to create their own CRM data and easily design any marketing strategy related to their brand. Reminding that they have started to include artificial intelligence applications in many processes as Elektraweb, Talya Bilişim Managing Partner Nilüfer Durukal emphasized that they already use artificial intelligence in price management processes and said: “With artificial intelligence, we enable the system to suggest optimal prices by considering occupancy and competitor price data. Thanks to the SmartRes – AI Supported Reservation System we implemented, hotels can also benefit from AI in marketing and reservation processes. With the help of chatbots, digital support for guests, answering questions, receiving reservation information, and sending prices have become very easy.” Talya Bilişim Managing Partner Nilüfer Durukal emphasized that artificial intelligence brings the concept of “personalized service” to a completely new level. According to Durukal, in the upcoming periods, AI applications will be indispensable in offering personalized products/services, customer relations and services, demand forecasting, analysis of customer data, developing recommendations suited to customer preferences, understanding and interpreting consumer behaviors. Durukal stated that as Talya Bilişim, they have started taking the first steps in CRM applications, and under AI leadership, personalized guest satisfaction and creating experiences with holiday concepts targeting different age and demographic groups will be the keywords. For this reason, she also pointed out that the concept of “data engineering” will gain importance. Durukal also conveyed that web technologies and AI applications open great windows for tourism enterprises, and there is much more to be done in this field, stating: “For more efficient and sustainable enterprises, we need to rapidly implement digital transformation in every area. Digital is not just computers or robotization, but transforming the information produced by using digital tools into meaningful data. We need to train more qualified workforce and support this as a sector. Actually, there is no company that integrates AI into its hotel management processes this much; there are limited applications developed for a few departments. With Elektraweb, we take a holistic approach to hotel management. We aim to be the technology leader of the sector in this regard.” Durukal, stating that the Turkish tourism and hotel industry will continue to act with this awareness, focusing on people and continuing to take the locomotive role in the economy, especially in exports, said, “Our sector will continue to progress at the speed of changes experienced and to be experienced worldwide. The use of artificial intelligence will increase and leave its mark on the sector of the future.” The Elektraweb Hotel Program, developed entirely by Turkish engineers for the tourism sector, is used on 4 continents—Europe, Asia, America, and Africa—and in 25 countries including leading tourism countries such as the UK, France, Italy, Spain, and Thailand. Durukal, stating that they aim to grow their brand globally, said there are more than 5500 Elektra users, with 3000 on the web and 2500 on the desktop version, and they aim to reach 6000 hotels by the end of this year, adding: “We aim to continue our overseas expansion by becoming more widely used in the countries we are in, and we plan to grow by 40% in foreign currency terms.” https://www.turizminsesi.com/haber/turizmde-yapay-zeka-damgasi-30605.htm
