Tourism is Rising with Digital Transformation - (kobipostasi.net - 18.03.2022)

The Digital Transformation Summit for Hotels was held in the capital. Tourism professionals came together in Ankara through the collaboration of Talya Bilişim, one of the strongest solution partners in the tourism sector, and ATİD (Anadolu Ankara Tourism Operators Association), and the latest technologies were introduced. Talya Bilişim, the creator of the Elektraweb brand, offers significant advantages to the sector by connecting hotels and agencies with its newly developed elektrahotels platform. Agencies can connect directly to hotels to see the real availability status and prices of the hotel and quickly make reservations at the net agency price set by the hotel. Elektrahotels, which offers serious time savings, convenience, and efficiency advantages to the tourism sector, has been met with interest both domestically and abroad.Human-centered technology
Talya Bilişim Managing Partner Nilüfer Durukal stated that digitalization is an indispensable element of hotels’ competitive power today, saying, “In today’s hotel management approach, staying away from digitalization is unthinkable. Hotels are in a fierce race to make the best use of this transformation and adapt. Companies that are solution partners for hotels also need to progress by prioritizing user-friendly concepts and keeping all communication channels open, based on the fact that product development and differentiation are vital. While technology is growing at a dizzying speed, being human-centered is the most important issue. Technology is a tool and exists to serve humans. Solutions should always be developed with human needs in mind.”The event held at Ankara New Park Hotel in cooperation with Elektraweb and ATİD was attended by ATİD President Mr. Birol Akman, ATİD General Coordinator Mr. Garip Uysal, ATİD vice presidents and board members, and senior managers from 100 hotels shaping Ankara’s tourism. At the event, the digitalization processes of hotels, the reasons behind them, and how Elektraweb enables hotels to be managed end-to-end in a digital environment were discussed. Front desk, online reservation, channel management, smart pricing management, CRM applications, and contactless guest applications were explained with examples.Opening speeches of the summit were given by ATİD General Coordinator Mr. Garip Uysal and Talya Bilişim Ankara Sales Manager Mr. Haluk Oral.Transition to green tourism.Following that, Elektraweb Product Manager Eda Yılmaz explained how “Costs and Risks” in hotels can be reduced through digitalization and how to transition to “Green Tourism” by digital transformation. Online Reservation and Channel Manager Product Manager Ms. Beyza Taşkıran presented how sales can be increased through online reservation, channel management, tour operator integration, and Google integration applications. Education Support Specialist Gizem Güzey shared live presentations on how hotels gain new sales opportunities with Contactless Guest Applications and how guests can be better recognized with advanced CRM.

https://www.kobipostasi.net/2022/03/18/turizm-dijital-donusumle-yukseliyor/