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Digital Transformation Summit in Hotels Held in the Capital (turizminsesi.com - 22.03.2022)
Digital Transformation Summit in Hotels Held in the Capital (turizminsesi.com - 22.03.2022)
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Tourism professionals came together in Ankara through the collaboration of one of the strongest solution partners in the tourism sector, Talya Bilişim, and ATİD (Anadolu Ankara Tourism Operators Association), where the latest technologies were introduced. The company offers significant advantages to the sector by connecting hotels and agencies with its newly developed elektrahotels platform.

Agencies can connect directly to hotels to see the actual availability status and prices of the hotel and quickly make reservations at the net agency price set by the hotel. Elektrahotels, which offers serious time savings, convenience, efficiency, and advantages to the tourism sector, has received interest both domestically and internationally.

Human-centered technology
The company’s Managing Partner Nilüfer Durukal emphasized that digitalization is an indispensable element in the competitive power of hotels today, stating: “In today’s hospitality understanding, it is unthinkable to remain distant from digitalization. Hotels are in fierce competition to best benefit from and adapt to this transformation. Companies that are solution partners for hotels must proceed by prioritizing user-friendliness and keeping all communication channels open, based on the reality that product development and differentiation are vital. While technology grows at a dizzying speed, being human-centered is the most important issue. Technology is a tool and exists to serve people. Solutions must always be developed with human needs in mind.”

At the event where the digitalization processes of hotels, their reasons, and how Elektraweb makes hotels fully manageable in a digital environment were discussed, front desk, online reservation, channel management, smart pricing management, CRM applications, and contactless guest applications were explained with examples. The opening speeches of the summit were made by ATİD General Coordinator Mr. Garip Uysal and Talya Bilişim Ankara Sales Manager Mr. Haluk Oral.

Transition to green tourism
Following that, Elektraweb Product Manager Eda Yılmaz explained how “Costs and Risks” in hotels can be reduced through digitalization and how to transition to “Green Tourism” by digital transformation. Online Reservation and Channel Manager Product Manager Beyza Taşkıran demonstrated how sales can be increased with online reservation, channel management, tour operator integration, and Google integration applications. Education Support Specialist Gizem Güzey presented live demonstrations on how hotels gain new sales opportunities with Contactless Guest Applications and how guests can be better known through advanced CRM.

https://www.turizminsesi.com/haber/otellerde-dijital-donusum-zirvesi-baskentte-gerceklestirildi-28772.htm

 

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