The tourism sector, which lost blood during the pandemic, increases its income with digitalization. With smart price management implemented after contactless applications, hotels' sales increase by 10 percent and revenues by 20 percent. The world tourism industry, which has suffered billions of dollars in losses due to the coronavirus outbreak, will heal its wounds with digitalization. Accommodation facilities, which started to host guests again with contactless applications despite the pandemic, increase both sales rates and revenues with smart hotel management systems based on artificial intelligence. Many topics, including contactless hotel management applications and smart price management, were discussed at the 'Digital Transformation Summit in Hotels' organized by Elektraweb Hotel Management System in Antalya. Within the scope of the summit, Talya Bilişim Managing Partners Nilüfer Durukal, Kemal Oral and Levent Tural stated that they are happy and proud to export technology to 17 countries in 3 continents as a Turkish company. At the summit, it was also conveyed that the technology of the future is in the web and cloud environment, artificial intelligence has started to come into play in hotel management and those who can make the transition to digitalization can exist in the future. Nilüfer Durukal, speaking at the opening of the summit, which brought together professionals from the tourism and IT world, said that digitalization is vital to increase the competitiveness of hotels, and that hotels that succeed in adapting these technologies to hotel management in the right way will reduce their costs while increasing guest satisfaction and efficiency. At the summit, web-based cloud solutions, online sales, CR and Call Center solutions, end-to-end integrated operation of ERP and Human Resources applications offered by Elektraweb were explained. Latest technologies were discussed Nilüfer Durukal continued his words as follows: "The use of artificial intelligence has become a necessity in sectors such as tourism where last-minute bookings are intense. The reservation-price balance, which has become the biggest problem of the sector with the pandemic, offers an important opportunity when it can be managed well. The smart price management system we have developed instantly interprets hundreds of variables that are impossible to be evaluated simultaneously by humans with artificial intelligence and offers the optimum price to the hotel. The sales and profitability of the hotels where we installed this technology increased by 10 percent and 20 percent, respectively." "Agency monopoly broken" Stating that price management is the most crucial issue for hotels, Durukal said: "The shift of sales to online platforms during the pandemic has changed the pricing methods in hotels while offering very important opportunities. While sales used to be completely monopolized by large agencies, now every hotel can determine the right price for itself using technology. They can both manage their own revenue and maximize their revenue by selling at the right price. Thus, it makes sure that it reaches the optimum sales figure for every unit of money spent on promotion." Nilüfer Durukal gave information about Elektraweb, the most comprehensive web-based cloud-based hotel management system. Durukal said that Elektraweb, which continues to work with its offices in Antalya, Istanbul, Ankara and London, aims to export technology to 40 countries in the near future and to spread to 7,500 hotels. "Small hotels will be 'Profitable'" Explaining that using online platforms effectively is most useful for small hotels, Durukal said, "Online Sales Solutions produced by Elektraweb for this purpose include Channel Management, Online Booking Engine, Agency Extranet and Rate Manager modules. The hotel can publish its price and occupancy on online sales sites such as Booking, Expedia, etc., on its own website and agency simultaneously and receive reservations." Durukal pointed out that with the addition of the Smart Price Management module that can learn to these digital solutions, the room will be sold at the optimum price, and added that this will increase their profitability. https://www.haberturk.com/antalya-haberleri/92309515-oteller-akillaniyor-gelirler-artiyor
