Artificial intelligence era in hotel prices (GM Magazine - 28.02.2025)

Professionals who want to improve their revenue management strategies in the tourism and hospitality industry came together at the PricingCoach workshop organized in Antalya. The event, held at The Marmara Hotel, discussed the impact of artificial intelligence-based revenue management systems on the hospitality industry and attracted great interest. Within the scope of the workshop, a panel titled "The Use of Artificial Intelligence in Tourism and the Impact of Revenue Management on Revenues " was organized under the moderation of Uğursal Uğur, President of SKAL Antalya. TUROYD President Savaş Çolakoğlu, Elektraweb CEO Kemal Oral and LIU Resorts General Manager Levent Akkiraz participated in the panel. The panel discussed the innovations offered by artificial intelligence-based systems to the hospitality industry and their impact on revenue management.