Nilüfer Durukal: Digitalization is an essential element in the competitiveness of hotels (turizmguncel.com - 18.02.2022)

Tourism professionals came together at the Digital Transformation Summit for Hotels held in Ankara. Ankara’s tourism professionals gathered at the joint event organized by Talya Bilişim and ATİD (Anadolu Ankara Tourism Operators Association). The Digital Transformation Summit for Hotels, held at Ankara New Park Hotel, was attended by ATİD President Birol Akman, ATİD General Coordinator Garip Uysal, ATİD vice presidents and board members, as well as senior executives from 100 hotels shaping Ankara’s tourism.At the event, where the digitalization processes of hotels, their reasons, and how Elektraweb makes hotels fully manageable in a digital environment were discussed, front desk, online reservation, channel management, smart pricing management, CRM applications, and contactless guest applications were explained with examples.Talya Bilişim, the creator of the Elektraweb brand, offers significant advantages to the sector by connecting hotels and agencies with its newly developed elektrahotels platform. Agencies can connect directly to hotels to see the real availability status and prices of the hotel and make reservations at the net agency price set by the hotel. Elektrahotels, which offers advantages such as time savings, convenience, and efficiency to the tourism sector, has received interest both domestically and internationally.Following the opening speeches by ATİD General Coordinator Garip Uysal and Talya Bilişim Ankara Sales Manager Haluk Oral, Elektraweb Product Manager Eda Yılmaz presented how “Costs and Risks” in hotels can be reduced through digitalization and how to transition to “Green Tourism” by digital transformation. Online Reservation and Channel Manager Product Manager Beyza Taşkıran demonstrated how sales can be increased with online reservation, channel management, tour operator integration, and Google integration applications. Education Support Specialist Gizem Güzey gave live presentations on how hotels gain new sales opportunities with Contactless Guest Applications and how guests can be better known through advanced CRM.

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