With Elektraweb, the profitability of hotels and agencies will increase
Recently, as online sales channels have raised their commission shares from hotels up to 30%, hotels have started turning to alternative channels. Elektraweb, which enables hotels to receive commission-free and intermediary-free reservations directly through their own websites, has become a favorite among hotels. Nilüfer Durukal, Partner at Talya Bilişim, stated that with the accelerating momentum in tourism, online channels have also increased their shares. However, considering rising costs, most of the hotel revenues remain with predominantly foreign online booking sites. This situation creates a significant dilemma for hotel management.
Durukal shared that hotels using Elektraweb software have freed themselves from intermediary costs and increased their profitability. She added, "Hotels dissatisfied with the excessive commissions taken by online booking channels have increased communication with us. Recently, there has been an incredible demand for Elektraweb software. I believe this technology will seriously break the current monopoly of online sales channels."
Providing information about Elektraweb hotel software, Durukal said: "Elektraweb hotel software is the only hotel management system that includes an online reservation engine, channel management, Google and virtual POS integration in the front office. Our primary goal is to enable hotels to receive commission-free and intermediary-free reservations from their own websites. Thanks to the online reservation page integrated with the front office, hotels can sell their rooms based on predefined contract prices or daily pricing without needing any intermediary companies. This system also allows hotels to create their own CRM data and easily design any marketing strategies aimed at their brand. Through our Google partnership, Elektraweb users can publish their prices on Google and receive reservations free of charge."
Durukal also explained that they digitize communication between hotels and agencies to enable hotels to sell with fewer intermediaries. She noted that hotels can directly communicate, price, and receive reservations from thousands of Class A agencies across Turkey. She added, "Neither agencies nor hotels pay any fees for this system, which includes agencies registered through Elektrahotels.com."
