Türkiye ON THE ROAD TO DIGITALIZATION (Money Magazine - 09.10.2022)

END TO END INTEGRATION IS IMPORTANT Nilüfer Durukal, Managing Partner of Talya Bilişim, states that cloud structure and web-based programs should be preferred at the beginning of the roadmap to be prepared for digital transformation, Nilüfer Durukal, who also mentioned the importance of all software and hardware in the enterprise to be able to work end-to-end integrated, said, "In this way, since all data accumulates at a single point, it is much easier to analyze and the data produced is much more detailed. I can give an example from hotel applications to make it concrete. With the on-office program where the hotel keeps track of reservations and accommodations, channel management, reservation flow with the agency and reservation information from the hotel's own web page are gathered in the same place, enabling the hotel to manage its room inventory in the most efficient way and sell its rooms at the optimum price."