What Has Artificial Intelligence Changed in Hotels?

The introduction of artificial intelligence applications into hotel management systems has led to a significant transformation in the hospitality industry over the past few years. These revolutionary changes have both reduced hotel costs and increased customer satisfaction. Let’s take a look at these technological developments. What has AI changed in hotels so far?

• Reservation Assistant: Better Service, More Affordable Price

1. AI applications operate 24/7 and serve guests in their own languages, removing language and time barriers between guests and businesses.
2. Hotels using AI dynamically price services by evaluating customer preferences, seasonal changes, and industry fluctuations, offering guests more advantageous deals while increasing occupancy rates.
3. With AI reservation assistants, hotels take bookings around the clock, send payment links, complete collections, and automatically send confirmation emails, significantly reducing the sales office workload.

• Check-In: Skip the Reception Desk​

1. AI integrated with facial recognition and other security software on mobile phones allows guests to enter their rooms directly with their phones without stopping at reception.
2. Guests find their rooms prepared according to their previous stays or preferences from other applications.

• Personalized Stay: Be the Master of Your Enjoyment​

1. Guests can instantly make all requests via AI systems—from requesting a dry towel by the pool to ordering room service.
2. AI enables customized meal options or diet menus tailored to each guest’s preferences.

3. Guests can receive daily programs or travel alternatives prepared according to their personal tastes.

• Advanced Reputation Management: Stay Informed About Everything​

1. AI-powered reputation management scans and analyzes guest comments on social media and travel sites, reporting relevant information to managers.
   Real-time alerts allow prompt actions on both positive and negative feedback.

2. Advanced reporting and analysis systems identify situations requiring responses, generate possible replies via AI, and provide them to customer service teams.

• Sustainability: The Planet Comes First

1. AI systems track consumption of energy, plastics, toxic and organic waste, calculating the carbon footprint.

2. Anomalies in processes are detected, warnings sent to relevant units, and solutions proposed.

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