Tourism businesses have started to pay special attention to hotel website design to get more online reservations, market their extra services, and increase customer satisfaction. We have compiled for you the 10 indispensable features for "hotel website solutions" that cover design, speed, security, content, integrations, and artificial intelligence. Let’s get started on your hotel website that will add value to your brand...
1- Professional Design
Your hotel’s website should have a design that combines impressive visuals with the right content. If the visuals on the website are aligned with the headings, informative, and engaging, visitors seeking information about the hotel will be more satisfied. Photos of the beach, sea, restaurant, pool, and rooms should be both eye-catching and guide visitors correctly who are researching details like cleanliness, size, and decoration.
2- High Speed
You built your hotel’s website with high-resolution, professional images and videos. Every photo looks like a magazine-quality print. Everything looks great. But now let’s see the site from the perspective of a visitor with a slow internet connection. The site loads so slowly that some visitors wait for the homepage, while others wait for the online reservation page. To avoid this, you should balance design and speed and aim to offer your visitors an optimal design with high-speed loading and sufficiently good quality visuals.
3- Mobile Compatibility
Your website needs to be compatible with not only desktop computers but also mobile devices like phones and tablets. Considering that mobile internet speeds may be slower, you should ensure your site has a smaller size and a more flexible structure.
4- Online Reservation
Your hotel’s webpage needs to have an online reservation page integrated with the front office system. If your system cannot accurately reflect price/availability information on the website or cannot instantly transfer incoming reservations to the front office, you will disappoint your visitors. Actions made on the website should reflect in the system as if made at reception, which will result in higher customer satisfaction.
5- Multi-language
It is very important that the website opens in the visitor’s language depending on the country or region from which they access it. Don’t assume all your visitors understand or enjoy reading and writing in English.
6- Accurate Content
The last thing website visitors want to see is exaggerated, promotional-sounding descriptions, vague expressions, or ambiguous alternatives about their stay at the hotel. Your website content should be honest, clear, and simple enough to be understood even when read quickly. Similarly, in visuals, the line between being appealing and misleading should not be crossed. Frequent use of misleading angles or filters on photos can cause visitor disappointment. Your website should aim to present truthful content in an appealing way.
7- Google Integration
By integrating with Google, you can publish your price and availability information on your website, easily reaching potential guests searching on the world’s most widely used search engine.
8- Integration with Travel Portals and Agencies
Having your website integrated with online travel portals and agencies will greatly increase your online presence. If your website can sell on platforms like Trivago and manage your reviews there, you gain access to an additional 1.5 billion potential customers.
9- Rewarding Loyal Customers
Customers like to feel special and tend to prefer options where they feel good when making repeat purchases. By using loyalty programs for reservations made via your website, you can award points, offer special discounts and gifts to your guests, thus increasing your "Repeat Guest" rate to the highest level.
10- Continuous Communication with Smart Chatbot
Remember, potential guests worldwide can ask questions and make requests 24/7. AI-based chatbots can answer questions, store information, send price offers, and record requests.
Would You Like to Have a Stunning Hotel Website for Free?
With Elektraweb, you can have a stylish and modern website that is easy and fast to use, collects requests on your behalf, and allows online booking — without paying any design or setup fees, only the hosting fee.
What Does the Website Prepared by Elektraweb for Your Hotel Include?
1- Online reservation page integrated with the front office
2- Easy-to-use Admin Panel that allows you to customize your website
3- Virtual POS integration for online payments
4- 100% SEO optimization guarantee
5- Free Google Integration
6- Free Trivago Integration
7- Free Smart Chatbot
8- Multi-language Support
9- Mobile Compatibility
10- High Speed
Moreover, you can OWN IT IMMEDIATELY by paying only the annual hosting fee.
